Given the Digital Technologies rationale of the Australian Curriculum, it is critical that both teachers and students use design thinking to be creative and innovative producers of digital solutions and knowledge. Teachers and students are increasingly being required to self-produce films and digital content across subject areas. Their productions are often used as a catalyst for discussion in the classroom or to illustrate mastery of curriculum content. Producing films and digital content that are engaging and also successfully conveying educational messages is challenging. Filmmakers engage audiences by using film techniques to activate different emotions. Producing learning content that is engaging and activates those emotions that support learning requires an understanding of the craft of the filmmaker and those academic emotions that learners experience when learning. We present an evaluation tool based on those emotions that learners experience when learning (Pekrun, Goetz, Titz, & Perry, 2002) or those emotions different film techniques can provoke in viewers. The tool or Wheel of Academic Emotions (WAE) is useful for design thinking and for evaluating whether films and other digital productions activate the emotions known to support learning. We argue the WAE is timely because it provides teachers and students a useful tool to be creative and discerning decision-makers and to evaluate their digital content critically to ensure it communicates their ideas.