The reluctance of graduating teachers in NSW to accept country appointments was investigated. Questionnaires (N=884) and follow-up interviews were used. The nature of preferences and the reasons for these were ascertained. Very considerable reluctance to teach in "less favourable" parts of the state was shown. The single most frequently given reason was the fear of isolation from familiar places and people. In suggesting measures to overcome the problem, it is argued that financial provisions which do not address the concerns that are the major basis of reluctance are likely to be less effective.