Modelling Attitude Measurement: The Unfolding Mechanism and its
Relationship with the Cumulative Mechanism

Year: 1993

Author: Luo, Guanzhong

Type of paper: Abstract refereed

It is not uncommon that the models designed for the measurement of attainment, in which the response mechanism is cumulative, are used in the measurement of attitude. However, there is a more appropriate mechanism called unfolding for the measurement of attitude. This paper presents a model for attitude measurement which relates the unfolding mechanism to the cumulative mechanism. In relating them, each of the mechanisms is clarified. An example of measuring the attitude towards capital punishment is presented.