The Producers: Marketplace perspectives on networked learning

Year: 2012

Author: Rowsell, Jennifer

Type of paper: Abstract refereed


This paper considers a three year study on producers of digital and media technologies and their thoughts, practices, and logic for producing pedagogic resources for the early years market. Pulling back the curtain on new media and digital technology production exposes ideologies and discourses that circulate and become blackboxed within media ecologies and networks such as children's television, websites, and game-based technologies. I will look across thirty interviews with a variety of men and women in different roles from design to marketing to new media scholarship to unveil what their vocation reveals and disguises about literacy and knowledge systems today. Taking the notion of 'networked learning' from a marketplace perspective, the paper will look outside of education policy and practice to present a marketplace perspective on the processes and practices of networked knowledge within media ecologies.