This ongoing grounded theory study is about making choices in education. It seeks to understand the basic social process in which people engage when they make decisions about significant life choices and it holds some surprises! Choices in the area of education are of increasing importance to families, those involved in the field of education, industry leaders and governments. This study focuses on those who have chosen non-government education. The deliberate nature of their choice, and the various costs involved have clearly framed the domain of inquiry. In-depth interviews with parents from country and city locations, and from a variety of socio-economic backgrounds and schools, have begun to reveal a process in which parents engage in order to reach their decision. From the data a model of decision making is emerging that may well relate to other significant life choices. This paper will describe the basic social process upon which the grounded theory is being constructed and will be enlivened by revealing glimpses from the transcripts.