Creativity computer-assisted instruction systems CCAI in Taiwan: System development & an experimental study

Year: 2001

Author: Chang, Chun-Yang, Cheng, Ying-Yao, Ho, Yi-Hui

Type of paper: Abstract refereed

To respond effectively in today’s quickly changing, highly complex business environment, management must depend on organizational members’ mental capacities to generate new and meaningful ideas. Consequently, creativity has evolved into a fundamental organizational resource useful in establishing and maintaining competitive advantage. One relatively new set of tools intended to augment the creative process is Creativity Computer-Assisted Instruction Systems (CCAI). These computer-based tools are generally aimed at enhancing boundary-breaking, insightful thought during problem solving. However, if a CCAI were to directly enhance creative performance, the benefits could be multifaceted. For example, students could use the CCAI for reinforcing techniques learned in formal creativity training. Or, by matching CCAI tools to specific lesson needs, the CCAI might enable teachers to better enhance student’s creative performance. Due to (1) the effects of culture gap on system performance and user satisfaction, (2) the lack of clear empirical evidence concerning the value of a CCAI, there is also little theoretical justification. Each CCAI appears to provide a different methodology for enhancing creativity with little more than anecdotal reasoning to justify the approach; a laboratory experiment was conducted to evaluate the performance of CCAI developed in Taiwan. The results suggest that responses generated with software support are significantly more novel and valuable than responses without software support. It is hoped the findings from this investigation can be used to improve individual creative performance, further research concerning factors relevant to creativity, and guide future CCAI development efforts.