ATAR is a university marketing tool

ATAR is a university marketing tool: 4 reasons to stop obsessing about it

By Marcia Devlin

The recent ‘revelation’ that Australian universities are not sticking to their advertised course cut-offs has caused a ruckus. Some even see it as a scandal: universities are admitting students with much lower (gasp) than advertised Australian Tertiary Admissions Ranks (ATARs), even into ‘top’ courses. I think it is time to look at some facts around